Bio
My friends and close family call me Sava, so please do.
I have always been attracted to geometry and art. This led to studying graphic design and photography in Mexico, wanting to become an art director. But Cinema then won a place in my heart. A move to Los Angeles to study Film production quickly followed and my career started in music videos which in turn led to Advertising.
As a commercial Director, even though I started directing car brands like Nissan and Chevrolet, my professional life took a turn to football after directing The Mexico National Museum of football welcoming video. This allowed me to work for Samsung and the main football players from Mexico´s National team such as Rafa Márquez and players from Arsenal, Tottenham and Queens Park Rangers, to shooting the Oreedo’s Emiri Football Cup spot.
Other brands that I have worked with are: Tequila Herradura, Mastercard, Renault Bank, Thinkful, Pepsico, Coca-Cola, Dominos Pizza, Palacio de Hierro, Nokia, Heineken, XX beer, etc.
Sava is a multi-Award winning Director from Mexico.