His friends call him Sava, so please do.
He has always been attracted to geometry and art. This led to studying graphic design and photography in Mexico, wanting to become an art director. But Cinema then won a place in his heart. A move to Los Angeles to study Film production quickly followed and his career started in music videos which in turn led to Advertising.
As a commercial Director, even though he started directing car brands like Nissan and Chevrolet, his professional life took a turn to football after directing The Mexico National Museum of football welcoming video. This allowed him to work for Samsung and the main football players from Mexico´s National team such as Rafa Márquez and players from Arsenal, Tottenham and Queens Park Rangers, to shooting the Oreedo’s Emiri Football Cup spot.
Other brands that he has worked with are: Tequila Herradura, Mastercard, Renault Bank, Thinkful, Pepsico, Coca-Cola, Dominos Pizza, Palacio de Hierro, Nokia, Heineken, XX beer, etc.
Sava is a multi-Award winning Director from Mexico.
Check out his work!